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Understanding Real Estate: Why Listing Photos Matter

First impressions are the only impression!

How you present your home online when selling can save you time, bring in a bigger profit, and put the best version of your house forward.


Read more to find out why listing photos have such a big impact!

Things to Look for When Choosing a House


From the beginning…

The growth of technology has drastically changed not only how houses sell, but how the process for buyers begins as well. 97% of buyers use the internet to search for a home (National Association of Realtors), and they’ll spend 60% of this time exclusively viewing photos of the listing.


Get attention!

Photos alone can sell a home if they capture the buyer’s attention...and keep it. Low-quality, confusing, or unwelcoming photos won’t do that. While we are currently in a seller’s market, better pictures will attract more buyers, and more buyers will likely lead to higher offers. Listings which feature high-quality photos of the home will on average receive a 47% higher asking price per square foot!


Trust the professionals!

Sure, phone cameras are great for pictures of friends or a sunset, but when it comes to selling your home...you’ll want to trust the professional photographers! Not only will they produce worthwhile photos, they have extensive knowledge in staging a space, knowing the best time of day for photos, and post-production editing to emphasize the true feel of a home. The process of hiring a professional photographer is an instant return on investment, by saving both you and your realtor time, money, and stress on how best to show your listing.


Time is money!

As we said earlier, high-quality photos can sell a home quickly and professionals can efficiently execute the photos from staging to post-production. If done well, high-quality and authentic images provide a more accurate perception of the home, not just the house. Additionally, trusting the professional with this aspect allows both the realtor and seller to focus on other parts of the selling and buying process.


But wait, there’s more!

Technology has also brought about a range of mediums that allow an online visitor to feel as if they are actually in the home, or at the very least provide a more comprehensive understanding of the space. 3D tours, drone photography, walk-through videos, floor plans, and more give you the power to create that first impression so many buyers desire when first seeing a home. These features allow buyers to have a reasonable and accurate understanding of the home’s layout and atmosphere before they ever step foot into the space.

 

Not sure where to start?

Looking for a real estate resource to help navigate your next step?

You're in the right place.

Contact The Morris Team today - We can't wait to hear from you!

 

Contact The Morris Team today!


Karen Morris


Audra Morris


Erica Valentino-Smith


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